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A conversation with Joaquin Lippincott

What will it take for Portland to become an international tech hub by 2020? Joaquin Lippincott, founder and president of Metal Toad, and I explored this topic during an interactive discussion at the McBru offices on Nov. 19, in front of an audience of tech industry experts, public sector policy advisors, and interested individuals. (The entire conversation was recorded via Periscope, and is available here.)

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 Vine, the 6 second video loop has long since established itself as a serious contender in your social media toolkit. And for B2B marketers, in your socialized event strategy. Why? Because people like visual interactions, and events offer a ton of opportunity for attention-getting video. This converts to higher engagement, affinity and leads with audiences that have the same interests as you or your brand, whether at the event or tuning in virtually on Twitter. People also have short attention spans so 6 seconds is a great match to fly in for a quick snack to whet the appetite for more content.

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