Recent tragic events in Paris and San Bernardino, California have been grim reminders that natural and unnatural disasters are too common these days. While social media can be a powerful tool to communicate news, it can also be a double-edged sword for a community manager. Being too quick to capitalize on the moment, particularly with a branded sentiment, may cast the brand as being self-promotional in a time of tragedy. However, keeping with business as usual posts may cause followers to wonder if the social media manager is tweeting from a cave. While there are no hard guidelines for social media posting during a tragedy, here are some things to consider when the event arises.
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Every so often you hear about a huge marketing fail from a brand. But more common are little mistakes that brands make in their PR messages and marketing strategies. This recent PR Daily article listed three of the worst digital marketing sins that brands make and we couldn't help but add two more that totally freak us out!
I’m usually asked this question in the context of gaining buy-in from leadership making investment decisions in marketing programs. How does social media add value to business objectives? Drive bottom-line outcomes? This isn’t an ROI calculation on clicks per CTA (conversions, registrations, downloads, leads, etc.) but rather, social media as a driving contributor of top-line organizational initiatives.
Vine, the 6 second video loop has long since established itself as a serious contender in your social media toolkit. And for B2B marketers, in your socialized event strategy. Why? Because people like visual interactions, and events offer a ton of opportunity for attention-getting video. This converts to higher engagement, affinity and leads with audiences that have the same interests as you or your brand, whether at the event or tuning in virtually on Twitter. People also have short attention spans so 6 seconds is a great match to fly in for a quick snack to whet the appetite for more content.
I attended the SEMICON West conference in San Francisco this week to provide on-the-ground social media coverage for one of our semiconductor industry clients. It’s easy to get caught up in the flurry of activities at a conference, but that’s all the more reason to ensure you are prepared ahead of time!
I went to San Francisco for the opera, but stayed for the biggest Gay Pride celebration in history.
And while last weekend’s festivities in San Francisco were largely fueled by spontaneity—who could have foreseen that the U.S. Supreme Court would rule to legalize same-sex marriage in all 50 states on the same weekend that the city celebrates Gay Pride?—it’s clear from social media activity that many major brands were ready for the announcement.
A typical day for me involves juggling many different types of tasks, overseeing my amazing teams’ work, and strategizing about my clients’ campaigns and programs. Does this sound like you? I also try to peek in on my Twitter and LinkedIn activities to a) keep a bead on what my connections and influencers are up to and thinking about; and b) to walk the walk! Social media remains an incredible way to stay current and connected with like-minded professionals!
Surprise, surprise! Facebook is changing yet again. Although many people might not notice the addition of a “Time Spent” metric, it can have a sizeable impact on how you manage Company Pages and glean insights from your audience’s habits.
Navigating the waters of social media can be tricky. Regardless if a company was an early adopter of social media, or is newer to the space, we've all witnessed our fair share of missteps. Here are some common offenders, and how to turn things around.