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A significant component of lead gen programs (which help generate new customers for your business) is the practice of including forms on your landing pages. Lead gen forms present a key opportunity to collect information on your potential customers. The information you collect can be used to nurture the relationship, until they (ideally) become an actual customer.

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Though email marketing may seem like a holdover from the era of Netscape and Windows Me, in fact it’s healthy and growing stronger every day. Why is that important news to tech B2B marketers?

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Well, not completely…In the past we've talked about AB testing email campaigns to understand which subject lines, send times and send days of the week have the best result on open rates. The idea was to test one variable at a time over the span of several months, and find trends to help establish best practices.

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Data-driven analytics make social media a powerful component to marketing plans. Optimize insights with closed loop social media marketing.

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Tech B2B email marketing is alive and well, and is still one of the best ways to reach certain audiences, such as C-suite executives (see my blog The Comeback of Email Marketing). But with business people receiving an average of 121 emails per day (according to The Radicati Group, Inc.), how can you help ensure that your promotional email gets opened, engages the reader, and drives a conversion or click through?  

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Is the banner ad finally dead? It’s question that we’ve been asking ourselves recently, and it seems especially relevant as, here at McBru, we’re neck-deep in 2015 media planning for our tech B2B clients.

A recent article in the New York Times asserts that whether or not banner ads are dead today, they are certainly on their way out; a welcome development in the eyes of the author. The article goes on to discuss the ways in which the banner ad is “…one of the most misguided and destructive technologies of the Internet age…” While the author admits that may be an exaggeration, it certainly gives a clear indication of his stance.

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