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A conversation with Joaquin Lippincott

What will it take for Portland to become an international tech hub by 2020? Joaquin Lippincott, founder and president of Metal Toad, and I explored this topic during an interactive discussion at the McBru offices on Nov. 19, in front of an audience of tech industry experts, public sector policy advisors, and interested individuals. (The entire conversation was recorded via Periscope, and is available here.)

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 Vine, the 6 second video loop has long since established itself as a serious contender in your social media toolkit. And for B2B marketers, in your socialized event strategy. Why? Because people like visual interactions, and events offer a ton of opportunity for attention-getting video. This converts to higher engagement, affinity and leads with audiences that have the same interests as you or your brand, whether at the event or tuning in virtually on Twitter. People also have short attention spans so 6 seconds is a great match to fly in for a quick snack to whet the appetite for more content.

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I went to San Francisco for the opera, but stayed for the biggest Gay Pride celebration in history.

 And while last weekend’s festivities in San Francisco were largely fueled by spontaneity—who could have foreseen that the U.S. Supreme Court would rule to legalize same-sex marriage in all 50 states on the same weekend that the city celebrates Gay Pride?—it’s clear from social media activity that many major brands were ready for the announcement.

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The beginning of spring tends to mark the start of a flurry of tech conferences and events. Packing for these events is no small feat. You want to pack efficiently, but also don’t want to forget something crucial like your phone charger!

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