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Here at McBru, we’re all about communication. But communicating clearly depends on having a shared vocabulary and sense of word meaning. And that’s not always something we can depend on.

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Every so often you hear about a huge marketing fail from a brand. But more common are little mistakes that brands make in their PR messages and marketing strategies. This recent PR Daily article listed three of the worst digital marketing sins that brands make and we couldn't help but add two more that totally freak us out!

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Image credit: Sean Creamer licensed under Creative Commons

As “traditional” forms of PR, journalism and advertising continue to shift and morph, where should brands invest time and resources to get their message(s) out to the audiences they care about while achieving maximum ROI? At McBru we’re taking a close look at the future of B2B marketing (see our 2015 predictions).

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For most people in the U.S., October 1st came and went much like any other day. Except here in Oregon. That Thursday was the day that recreational use of cannabis became legal in the state.

It’s been just three weeks since that day, and it’s been fascinating to witness how the business of legalized pot is manifesting itself, and to learn more about the amazingly sophisticated technologies that have been developed to support the once shadowy, now mainstream, pot industry.

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And no, this isn't the set-up for a Photoshop joke.

If your news feed looks anything like mine, you've been seeing a lot of Playboy. More accurately, you've been seeing a lot of headlines about the decision by Playboy's editors to no longer feature nude photos in their print edition. Opinions on the matter abound and offer many interesting reads, but my interest lies in the question: What can marketers learn from Playboy's latest move?

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What could sound more selfless and altruistic than the “sharing economy?” You know, where Airbnb helps you share your apartment and Uber helps you share your car?

 Except that sharing isn’t exactly an accurate word to describe the exchange of goods and services that occurs when Airbnb helps people book a private room or Uber helps someone hail a ride in a private vehicle. As a technical marketing writer, that got me thinking.

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In B2B, and most certainly, tech B2B, slide presentations are everywhere. Organizations use them to guide meetings of all types: internal team meetings, sales meetings, stakeholder meetings, not to mention product roadmaps, strategic plans and quarterly business results. If you're in marketing, you likely live and breathe PowerPoint, just like I do in my day to day work. How do you create presentations that ensure you, the presenter, are leading the discussion, rather than being led by the deck? 

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Awesome Ipsum

Posted by Sam Templeman

Filed Under Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Even if your typical day doesn't involve designing web page layouts, the chances are still good that you've come across this phrase a time or two. What is this mysterious jumble of Latin, and why does it keep showing up everywhere from WordPress templates to ad comps to magazine pull quotes? It turns out that lorem ipsum, as it is known, is simply dummy text - a pool of unintelligible words that can easily be dropped in to a work-in-progress to aid visualization and layout.

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As lead writer at a fast-paced tech B2B marketing agency like McBru, I have limited opportunities to be bored. Quite the opposite, in fact: I’m too busy writing blogs, articles and white papers to experience much ennui.

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Tech B2B email marketing is alive and well, and is still one of the best ways to reach certain audiences, such as C-suite executives (see my blog The Comeback of Email Marketing). But with business people receiving an average of 121 emails per day (according to The Radicati Group, Inc.), how can you help ensure that your promotional email gets opened, engages the reader, and drives a conversion or click through?  

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