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Kerry McClenahan

Recent Posts

A conversation with Joaquin Lippincott

What will it take for Portland to become an international tech hub by 2020? Joaquin Lippincott, founder and president of Metal Toad, and I explored this topic during an interactive discussion at the McBru offices on Nov. 19, in front of an audience of tech industry experts, public sector policy advisors, and interested individuals. (The entire conversation was recorded via Periscope, and is available here.)

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My colleague Jessica Lange recently blogged about McBru’s approach to using AB testing to optimize emails; I want to piggyback on her post to explain how McBru extends the concepts behind AB testing and ongoing performance improvement into other aspects of advertising and marketing. As a metrics-obsessed tech B2B marketer, I love any measurement we can reliably utilize, especially when it leads to continuous optimization opportunities.

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I would like to introduce Jonathan Adams, our new creative director. Jonathan brings an interesting skill- and mindset to McBru: after beginning his career as a graphic designer, he moved into art and creative direction. Jonathan spent 13 years at an agency that specialized in direct response marketing and advertising, focusing on TV and video production. I sat down with Jonathan last week to discuss his background and find out how his transition to tech B2B was going.

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It’s official:  McBru is now a Certified HubSpot Partner! So, what does that mean and why does it matter? It means we are now able to offer tech B2B integrated closed-loop marketing (also known as inbound marketing) in a very robust, powerful way. Finally, our clients will know exactly where their marketing investments are most effective in driving revenue. Yes, I’m talking about closing the loop between marketing spend and sales revenue generation. How will we do that? I’m glad you asked.
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PR Daily posted an article today about the scant presence of CEOs on social media. According to the article, which cites research conducted by CEO.com and Domo, 68 percent of CEOs are not active on social media. Of those who are active, the overwhelming majority are active on one platform only.

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