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Jonathan Adams

Recent Posts

And no, this isn't the set-up for a Photoshop joke.

If your news feed looks anything like mine, you've been seeing a lot of Playboy. More accurately, you've been seeing a lot of headlines about the decision by Playboy's editors to no longer feature nude photos in their print edition. Opinions on the matter abound and offer many interesting reads, but my interest lies in the question: What can marketers learn from Playboy's latest move?

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If not, should it? When writing for social media and other channels, I’ve always believed that people behave and write differently depending on the publishing platform (professional for LinkedIn, casual/personal for Facebook etc. ) to reflect different aspects of their personality and to ensure that their audience is engaged by content that speaks their language. With the trend of brands interacting with their customers in a more personal and authentic way, adjusting the tone and language of your brand to fit a specific channel is an effective way to create a conversation with your target demographic. 

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Over the course of my career, I've worked in many different areas of design, advertising and marketing including interactive, identity, print, product, and direct response. My favorite? Video. Any kind of video. Broadcast, animation, motion graphics, and online. If it tells a story over time, I'm a fan. And not just because I get to collaborate with writers, directors, cinematographers, producers, storyboard artists, animators, actors, and editors. Part of what I love so much about video as a marketing tool is that it actually works to increase audience engagement, which can benefit business results. But don't take my word for it, just take a look at these numbers:

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After running across and reading this article regarding the benefits of white space and minimal design, I started thinking about how often I apply a similar minimalist approach to content messaging. Many of the principles of successful graphic design apply to copywriting as well and can make messaging more effective, engaging and easy to understand.

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As a member of creative teams for the past 18 years, and now in my role at McBru as Creative Director, I’ve participated in many creative presentations – both internal and client-facing – for tech B2B marketing campaigns. Some have been joyful experiences that led to high-performing work and team pride, while others seemed to spiral out of control and end in misery for all involved. Some ended in applause, high fives and hugs while others ended in heavy sighs and eye rolling. This is an accepted part of being a creative professional. But are there ways to improve how feedback is delivered and received?

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