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Jessica Polley

Recent Posts

Recent tragic events in Paris and San Bernardino, California have been grim reminders that natural and unnatural disasters are too common these days. While social media can be a powerful tool to communicate news, it can also be a double-edged sword for a community manager. Being too quick to capitalize on the moment, particularly with a branded sentiment, may cast the brand as being self-promotional in a time of tragedy. However, keeping with business as usual posts may cause followers to wonder if the social media manager is tweeting from a cave. While there are no hard guidelines for social media posting during a tragedy, here are some things to consider when the event arises.

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Navigating the waters of social media can be tricky.  Regardless if a company was an early adopter of social media, or is newer to the space, we've all witnessed our fair share of missteps. Here are some common offenders, and how to turn things around.

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Pitching a reporter is a skill that takes time and a bit of experimentation to execute successfully. As PR pros we talk a lot about what we should be doing, but what about the things to avoid that make reporters cringe? 

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The beginning of spring tends to mark the start of a flurry of tech conferences and events. Packing for these events is no small feat. You want to pack efficiently, but also don’t want to forget something crucial like your phone charger!

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We all deal with a lot of email every day, given it’s one of the main communication vehicles we use in the work place. Sending and responding to emails can either set the stage for efficiency or frustration. Here are six tips to get the most out of each email correspondence:

  1. Be clear and direct in your subject line. Are you asking Bob to review a scope of work? Then tell him right up front. Subject: Bob Review: Scope of Work for [insert account]. Are you asking a reporter for a news briefing? Subject: [Name of Launch]: Advanced Briefing Opportunity. Remember that you should also edit the subject line if a conversation thread starts to shift to another topic.
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Last week LinkedIn launched its first-ever iOS app for SlideShare, giving a big boost to the world’s largest community for sharing presentations and other professional content. With 60 million unique visitors a month, SlideShare is a great catalyst in which to distribute your message and get content to your end user. The rollout of an iOS app now offers an even bigger opportunity to reach new audiences.

The new app is designed to put content at our fingertips, and provide a better viewing experience, which is a good reminder that presentations should be optimized for mobile and tablet viewing. After all, we want people to be able to consume our content off of their tiny screens. We know that bringing out the best in presentations can be tough, so what does this mean for mobile?

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