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Bill McRae

Recent Posts

There’s a communication technology out there that’s growing fast and opening doors for marketers and purveyors of news and information. It’s called email.

But wait? Isn’t email suppose to be all but dead, a relic of the 1990s and dial-up modems? Turns out email newsletters and direct email marketing is undergoing a renaissance, as they have carved out a valuable niche for themselves amid the unending torrents of social media messages and Internet-based news channels.

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In the glory days of print journalism, reporters and feature writers wrote stories, but headline writers wrote headlines: No one single person was expected to write both because they required different skill sets.

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