Every so often you hear about a huge marketing fail from a brand. But more common are little mistakes that brands make in their PR messages and marketing strategies. This recent PR Daily article listed three of the worst digital marketing sins that brands make and we couldn't help but add two more that totally freak us out!
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Here at McBru we have several mascots that like to hang out around our cubes. They've been collected over the years and have become our cherished companions. So we thought we'd introduce them. Let us know who's your favorite!
A significant component of lead gen programs (which help generate new customers for your business) is the practice of including forms on your landing pages. Lead gen forms present a key opportunity to collect information on your potential customers. The information you collect can be used to nurture the relationship, until they (ideally) become an actual customer.
With McBru’s many social media clients, we have a front row seat to the latest social media platforms and trends. More and more, we’re noticing brands and marketers using Instagram to promote products, show off company culture and engage with their audiences.
Here at McBru, I spend a lot of my day crafting content and monitoring social media platforms for our various tech B2B clients. One of my favorite platforms to drive engagement on is Twitter. With Twitter reporting over 288 million average monthly active users, it's likely that your target audiences are active in the Twittersphere. So how does your brand cut through the Twitter clutter and set itself apart from competitors? You need to craft content that is informational, engaging and relevant to your audience! Below are some tips I've found helpful while crafting tweets that people can't help but interact with.
One of the most rewarding parts of any influencer relations program is scoring your clients the coverage they deserve, whether it’s a feature article in one of their target publications or a mention in a national new story. In order to obtain that type of coverage, you must present journalists and influencers with a solid pitch. This recent PR Daily article outlined 3 steps to nailing your pitch and getting your client’s story heard.
Do your research. This is absolutely the most critical step to acing your pitch. Peruse through the publications website, check out the journalist’s social media profiles, and see if you have any personal connections you can use to get the inside scoop. Be certain that the person and publication you’re reaching out to is on target with the story you’re pitching. And speaking of the journalist, make sure you know how the journalist prefers to be pitched. Do they want a phone call? Short email? Direct message on Twitter? You may find the answer several ways: on their publication’s website, Twitter bio or a PR platform such as Cision.
As 2014 draws to a close, marketing managers might be wondering what exactly they gained from those tireless hours managing their social media platforms and campaigns. There’s no doubt that thoughtful tech B2B social media marketing can have a positive impact on your business. It can improve customer perception of your company and increase brand awareness. But usually it’s the bottom line that matters most to the business decision makers, and determines the direction and budget for next year’s marketing efforts. So how do you find out what the return on investment is for your social media marketing? This Hubspot article identifies the top 5 social media metrics to determine ROI for your business:
1) Reach: The more followers or fans that your brand has, the more people are seeing your content. Hopefully your fans aren’t only viewing your content, but sharing it with their connections as well. This would extend your content’s reach, and increase impressions. It is important to track how your reach is increasing or decreasing over time. What pieces of content reach more of your followers? Is it boring text posts or highly visual pieces like infographics and photos? Find out what content resonates with fans and increase its frequency to extend your reach. This will increase the value you are getting from social media and improve your ROI.