Here at McBru, we’re all about communication. But communicating clearly depends on having a shared vocabulary and sense of word meaning. And that’s not always something we can depend on.
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Every so often you hear about a huge marketing fail from a brand. But more common are little mistakes that brands make in their PR messages and marketing strategies. This recent PR Daily article listed three of the worst digital marketing sins that brands make and we couldn't help but add two more that totally freak us out!
As “traditional” forms of PR, journalism and advertising continue to shift and morph, where should brands invest time and resources to get their message(s) out to the audiences they care about while achieving maximum ROI? At McBru we’re taking a close look at the future of B2B marketing (see our 2015 predictions).
For most people in the U.S., October 1st came and went much like any other day. Except here in Oregon. That Thursday was the day that recreational use of cannabis became legal in the state.
It’s been just three weeks since that day, and it’s been fascinating to witness how the business of legalized pot is manifesting itself, and to learn more about the amazingly sophisticated technologies that have been developed to support the once shadowy, now mainstream, pot industry.
And no, this isn't the set-up for a Photoshop joke.
If your news feed looks anything like mine, you've been seeing a lot of Playboy. More accurately, you've been seeing a lot of headlines about the decision by Playboy's editors to no longer feature nude photos in their print edition. Opinions on the matter abound and offer many interesting reads, but my interest lies in the question: What can marketers learn from Playboy's latest move?
I’m usually asked this question in the context of gaining buy-in from leadership making investment decisions in marketing programs. How does social media add value to business objectives? Drive bottom-line outcomes? This isn’t an ROI calculation on clicks per CTA (conversions, registrations, downloads, leads, etc.) but rather, social media as a driving contributor of top-line organizational initiatives.
Here's a little tip for my fellow designers. If you've ever used Photoshop's "Export Layers to Files" or "Export Layer Comps to Files" functions you'll likely have noticed how limited your options are when it comes assigning file names to the images that Photoshop outputs. By default, Photoshop prompts you for a filename prefix and then auto-generates the rest of the filename, adding in a zero-padded number sequence, 000X, that many people find unnecessary.
This summer’s blockbuster movie hit, Inside Out, brought new awareness to the impact of embracing the full range of human emotions in all situations. Professionals in myriad industries latched onto the notion to help them better connect with their audiences—marketers included—and it appears to be working.
Here at McBru we have several mascots that like to hang out around our cubes. They've been collected over the years and have become our cherished companions. So we thought we'd introduce them. Let us know who's your favorite!