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Though email marketing may seem like a holdover from the era of Netscape and Windows Me, in fact it’s healthy and growing stronger every day. Why is that important news to tech B2B marketers?

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There's no doubt about it, we're in fast-paced industry. Technology moves quickly and to stay ahead of our B2B tech clients and their various industries, we have to go even faster. On one hand, it keeps things interesting, but how can we stay productive and get everything done while still trying to achieve balance?

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In B2B, and most certainly, tech B2B, slide presentations are everywhere. Organizations use them to guide meetings of all types: internal team meetings, sales meetings, stakeholder meetings, not to mention product roadmaps, strategic plans and quarterly business results. If you're in marketing, you likely live and breathe PowerPoint, just like I do in my day to day work. How do you create presentations that ensure you, the presenter, are leading the discussion, rather than being led by the deck? 

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I attended the SEMICON West conference in San Francisco this week to provide on-the-ground social media coverage for one of our semiconductor industry clients. It’s easy to get caught up in the flurry of activities at a conference, but that’s all the more reason to ensure you are prepared ahead of time!

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If not, should it? When writing for social media and other channels, I’ve always believed that people behave and write differently depending on the publishing platform (professional for LinkedIn, casual/personal for Facebook etc. ) to reflect different aspects of their personality and to ensure that their audience is engaged by content that speaks their language. With the trend of brands interacting with their customers in a more personal and authentic way, adjusting the tone and language of your brand to fit a specific channel is an effective way to create a conversation with your target demographic. 

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I went to San Francisco for the opera, but stayed for the biggest Gay Pride celebration in history.

 And while last weekend’s festivities in San Francisco were largely fueled by spontaneity—who could have foreseen that the U.S. Supreme Court would rule to legalize same-sex marriage in all 50 states on the same weekend that the city celebrates Gay Pride?—it’s clear from social media activity that many major brands were ready for the announcement.

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 A typical day for me involves juggling many different types of tasks, overseeing my amazing teams’ work, and strategizing about my clients’ campaigns and programs. Does this sound like you? I also try to peek in on my Twitter and LinkedIn activities to a) keep a bead on what my connections and influencers are up to and thinking about; and b) to walk the walk! Social media remains an incredible way to stay current and connected with like-minded professionals!

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Awesome Ipsum

Posted by Sam Templeman

Filed Under Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Even if your typical day doesn't involve designing web page layouts, the chances are still good that you've come across this phrase a time or two. What is this mysterious jumble of Latin, and why does it keep showing up everywhere from WordPress templates to ad comps to magazine pull quotes? It turns out that lorem ipsum, as it is known, is simply dummy text - a pool of unintelligible words that can easily be dropped in to a work-in-progress to aid visualization and layout.

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Surprise, surprise! Facebook is changing yet again. Although many people might not notice the addition of a “Time Spent” metric, it can have a sizeable impact on how you manage Company Pages and glean insights from your audience’s habits.

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Navigating the waters of social media can be tricky.  Regardless if a company was an early adopter of social media, or is newer to the space, we've all witnessed our fair share of missteps. Here are some common offenders, and how to turn things around.

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