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Awesome Ipsum

Posted by Sam Templeman

Filed Under Content

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Even if your typical day doesn't involve designing web page layouts, the chances are still good that you've come across this phrase a time or two. What is this mysterious jumble of Latin, and why does it keep showing up everywhere from WordPress templates to ad comps to magazine pull quotes? It turns out that lorem ipsum, as it is known, is simply dummy text - a pool of unintelligible words that can easily be dropped in to a work-in-progress to aid visualization and layout.

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Surprise, surprise! Facebook is changing yet again. Although many people might not notice the addition of a “Time Spent” metric, it can have a sizeable impact on how you manage Company Pages and glean insights from your audience’s habits.

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Navigating the waters of social media can be tricky.  Regardless if a company was an early adopter of social media, or is newer to the space, we've all witnessed our fair share of missteps. Here are some common offenders, and how to turn things around.

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As of November 2014, 98% of the top 100 global brands were on Twitter. Half of them tweet 1-5 times per day (some more). Not all brands are in the top 100 worldwide league, but this adoption rate denotes a value for the medium.

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In my daily life here at McBru, I tend to spend most of my time thinking about the world of tech B2B advertising and lead nurturing. I frequently question how we can get the highest ad click through rates and email opens, and the best ways to drive traffic to websites. We use the answers to these questions to form some of our best practices.

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The Associated Press (AP) Stylebook for 2015 is newly released, and with it a list of updates and revisions to what is considered proper and correct in written American English.

Why should tech B2B marketers care?

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With McBru’s many social media clients, we have a front row seat to the latest social media platforms and trends. More and more, we’re noticing brands and marketers using Instagram to promote products, show off company culture and engage with their audiences.

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Over the course of my career, I've worked in many different areas of design, advertising and marketing including interactive, identity, print, product, and direct response. My favorite? Video. Any kind of video. Broadcast, animation, motion graphics, and online. If it tells a story over time, I'm a fan. And not just because I get to collaborate with writers, directors, cinematographers, producers, storyboard artists, animators, actors, and editors. Part of what I love so much about video as a marketing tool is that it actually works to increase audience engagement, which can benefit business results. But don't take my word for it, just take a look at these numbers:

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Networking is a necessary evil for most career professionals. We know it's something we must engage in, continually improve upon and learn to leverage; however, we may find it tedious. There are so many benefits to connecting with new people, and while it may be difficult to measure its effectiveness, we know there is value.

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