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My colleague Jessica Lange recently blogged about McBru’s approach to using AB testing to optimize emails; I want to piggyback on her post to explain how McBru extends the concepts behind AB testing and ongoing performance improvement into other aspects of advertising and marketing. As a metrics-obsessed tech B2B marketer, I love any measurement we can reliably utilize, especially when it leads to continuous optimization opportunities.

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If you've already set up a Gravatar, then you know it to be an essential, yet simple, step towards building your online identity. You can stop reading this and use the spare three minutes to stare off into space. For those of you scratching your heads wondering "...the heck is a gravatar?", read on.

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Technology companies often bring McBru in to develop the strategies and tools that guide marketing and communications during times of significant change. Events like restructurings, corporate rebrands, market pivots or M&A activities can signal uncertainty to employees, investors, markets and customers. Handled well, these moments of change become opportunities for a company to put its best foot forward with its key audiences and convey powerful, visionary messages, often with the benefit of a fresh start and new momentum in the organization.

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Pitching a reporter is a skill that takes time and a bit of experimentation to execute successfully. As PR pros we talk a lot about what we should be doing, but what about the things to avoid that make reporters cringe? 

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Well, not completely…In the past we've talked about AB testing email campaigns to understand which subject lines, send times and send days of the week have the best result on open rates. The idea was to test one variable at a time over the span of several months, and find trends to help establish best practices.

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I would like you to meet Anna Reinhard, one of McBru’s Account Coordinators. She has been a versatile member of McBru’s team since July of 2014. It was my pleasure to sit down with her, and learn a little bit about what she does here at McBru and in her free time.

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One thing I've learned in B2B marketing is that content can make or break a program. Whether for a website, email nurturing or social media program, the availability of high-quality, relevant content can make all the difference. To break it down to the most basic terms: your client may have an extremely valuable product or service and tons of interesting insights, but to succeed in marketing, you must create content for your brand to be found online.

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As lead writer at a fast-paced tech B2B marketing agency like McBru, I have limited opportunities to be bored. Quite the opposite, in fact: I’m too busy writing blogs, articles and white papers to experience much ennui.

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For those of us who work in an office, it can sometimes be hard to remain present and 100 percent productive at work week after week. If that sounds like you, try these simple ideas to increase your energy, attention span, and ability to listen and respond to your colleagues and clients:  

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