Well, not completely…In the past we've talked about AB testing email campaigns to understand which subject lines, send times and send days of the week have the best result on open rates. The idea was to test one variable at a time over the span of several months, and find trends to help establish best practices.
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I would like you to meet Anna Reinhard, one of McBru’s Account Coordinators. She has been a versatile member of McBru’s team since July of 2014. It was my pleasure to sit down with her, and learn a little bit about what she does here at McBru and in her free time.
One thing I've learned in B2B marketing is that content can make or break a program. Whether for a website, email nurturing or social media program, the availability of high-quality, relevant content can make all the difference. To break it down to the most basic terms: your client may have an extremely valuable product or service and tons of interesting insights, but to succeed in marketing, you must create content for your brand to be found online.
As lead writer at a fast-paced tech B2B marketing agency like McBru, I have limited opportunities to be bored. Quite the opposite, in fact: I’m too busy writing blogs, articles and white papers to experience much ennui.
For those of us who work in an office, it can sometimes be hard to remain present and 100 percent productive at work week after week. If that sounds like you, try these simple ideas to increase your energy, attention span, and ability to listen and respond to your colleagues and clients:
I’m the type of person who loves to find and revisit inspiring quotes. I always keep a quote book or leadership book nearby. And you guessed it, I journal (and Pinterest) a lot. So it’s not surprising that I chose to be communications professional.
After running across and reading this article regarding the benefits of white space and minimal design, I started thinking about how often I apply a similar minimalist approach to content messaging. Many of the principles of successful graphic design apply to copywriting as well and can make messaging more effective, engaging and easy to understand.
Watson is back. And this time he’s analyzing your writing to uncover information about your personality. The results may change how you build strategies for tech B2B marketing.
I would like to introduce Jonathan Adams, our new creative director. Jonathan brings an interesting skill- and mindset to McBru: after beginning his career as a graphic designer, he moved into art and creative direction. Jonathan spent 13 years at an agency that specialized in direct response marketing and advertising, focusing on TV and video production. I sat down with Jonathan last week to discuss his background and find out how his transition to tech B2B was going.
Striving to reach a finish line is one of the most effective motivators out there. Without clearly understanding what goals you are trying to meet, how can you push yourself or your clients to excel and consistently improve?